Competitiveness and internationalization of a Portuguese SME in the cheese market - entry strategy and business model development to foreign target markets

S4, an experienced Portuguese cheese company leader in the domestic fresh segment, aims to expand and consolidate its business internationally. By screening several countries based on macro and industry-specific indicators and conducting an in-depth analysis of the four most promising ones, United S...

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Bibliographic Details
Main Author: Fernandes, Catarina Fonseca (author)
Format: masterThesis
Language:eng
Published: 2021
Subjects:
Cheese
Internationalization
Expansion
SME
Market selection
United States
Germany
Entry strategy
Business model
Strategic analysis.
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/10362/123296
Country:Portugal
Oai:oai:run.unl.pt:10362/123296

Internet

http://hdl.handle.net/10362/123296

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