Determinants of the effective use of UGC (User-Generated Content) on hotel room bookings by portuguese travellers
The presence of user generated content (UGC) on online platforms of hotel room booking operators is changing the way consumers book a hotel room. After a critical evaluation of the technology acceptance models (TAM), the authors discuss the variables that will be employed to predict the effective us...
| Main Author: | |
|---|---|
| Other Authors: | , , |
| Format: | article |
| Language: | eng |
| Published: |
2020
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10400.22/16226 |
| Country: | Portugal |
| Oai: | oai:recipp.ipp.pt:10400.22/16226 |