A metacognitive decision making based framework for bank customer loyalty measurement and management
Bank customer loyalty is becoming a priority concern for banking institutions, as a means of gradually increasing complementary margins and eliminating the lack of liquidity caused by the current economic climate. Following a top down process, this focus culminates at the branch level, where banks&#...
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| Outros Autores: | , , |
| Formato: | article |
| Idioma: | eng |
| Publicado em: |
2015
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| Assuntos: | |
| Texto completo: | http://hdl.handle.net/10071/9375 |
| País: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/9375 |