Savouring morality: moral satisfaction renders food of ethical origin subjectively tastier

Past research has shown that the experience of taste can be in?uenced by a range of external cues, especially when they concern food’s quality. The present research examined whether food’s ethicality – a cue typically unrelated to quality – can also in?uence taste. We hypothesised that moral satisfa...

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Bibliographic Details
Main Author: Bratanova, B. (author)
Other Authors: Vauclair, C.-M. (author), Kervyn, N. (author), Schumann, S. (author), Wood, R. (author), Klein, O. (author)
Format: article
Language:eng
Published: 2015
Subjects:
Online Access:http://hdl.handle.net/10071/9734
Country:Portugal
Oai:oai:repositorio.iscte-iul.pt:10071/9734