Does the emojis effect on consumer behavior is the same in luxury hotels vs standard brands?
Dissertation presented as the partial requirement for obtaining a Master's degree in Statistics and Information Management, specialization in Marketing Research and CRM
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| Format: | masterThesis |
| Language: | eng |
| Published: |
2021
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| Online Access: | http://hdl.handle.net/10362/128181 |
| Country: | Portugal |
| Oai: | oai:run.unl.pt:10362/128181 |