A scalable algorithm for the market basket analysis
The market basket is defined as an itemset bought together by a customer on a single visit to a store. The market basket analysis is a powerful tool for the implementation of cross-selling strategies. Especially in retailing it is essential to discover large baskets, since it deals with thousands of...
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| Format: | article |
| Language: | eng |
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2011
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| Online Access: | http://hdl.handle.net/10400.2/1951 |
| Country: | Portugal |
| Oai: | oai:repositorioaberto.uab.pt:10400.2/1951 |