Social networks relevance as a promotion tool in the hotel industry: the case of Porto hotels
Social Networks are becoming essential for interaction, dialogue and connectivity with customers. Tourism in general, and hospitality, due to its intrinsic characteristics, has been known to be particularly affected by this trend. The existing platforms, make the tourists also a promoter / detractor...
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| Other Authors: | , |
| Format: | conferenceObject |
| Language: | eng |
| Published: |
2021
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10198/24527 |
| Country: | Portugal |
| Oai: | oai:bibliotecadigital.ipb.pt:10198/24527 |