Online travel agencies: factors influencing tourist purchase decision
This study aims to analyse the tourist online purchasing behaviour through Online Travel Agencies (OTAs) (Booking.com and Expedia.com), which factors have more influence on the buying decision-making and if the degree of importance given to some factors changes according to socio-demographic, econom...
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| Formato: | article |
| Idioma: | eng |
| Publicado em: |
2019
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| Texto completo: | http://scielo.pt/scielo.php?script=sci_arttext&pid=S2182-84582019000200001 |
| País: | Portugal |
| Oai: | oai:scielo:S2182-84582019000200001 |