The impact of mobile devices on the in store shopping experience
Mobile devices have changed our daily lives and access to information. This phenomenon is continually changing the shopping experience, being an opportunity for retailers to influence customers' attitudes and behaviour. The main objective of this investigation was to provide an integrated model...
| Autor principal: | |
|---|---|
| Formato: | doctoralThesis |
| Idioma: | por |
| Publicado em: |
2022
|
| Assuntos: | |
| Texto completo: | http://hdl.handle.net/10071/24761 |
| País: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/24761 |