Consumers' attitude toward Facebook advertising
This paper aims to provide a closer look at consumers’ attitude toward Facebook advertising by providing a comparison between attitude toward brand posts and ads, a topic that has been disregarded in the extant literature. It also considers the relationship with the users’ ad avoidance and electroni...
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| Formato: | article |
| Idioma: | eng |
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2018
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| Texto completo: | http://hdl.handle.net/10773/23998 |
| País: | Portugal |
| Oai: | oai:ria.ua.pt:10773/23998 |