Portuguese wine sme competitiveness

Pimentel is a Douro valley wine SME, in tending to increase its international scope. Hence, to derive potential foreign markets, a PESTEL-based geographical analysis was performed, resulting in a country ranking and clustering of 103 countries, from which the United Kingdom, Ireland, Germany and Sou...

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Bibliographic Details
Main Author: Santana, Ana Beatriz Loureiro De Vasconcelos (author)
Format: masterThesis
Language:eng
Published: 2021
Subjects:
Entry strategy
Germany
Internationalization
Marketing
Market selection
Potential partners
Sme competitiveness
Strategic analysis
Wine
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/10362/123167
Country:Portugal
Oai:oai:run.unl.pt:10362/123167

Internet

http://hdl.handle.net/10362/123167

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