The power of data : how can customer metrics predict desired intermediaries

The world has been shaping itself for a digital overhaul, forcing many industries to radically adapt and find new and innovative procedures. In the health insurance industry, this transformation has pushed companies to expand from their traditional salesperson methods to more sophisticated online ne...

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Detalhes bibliográficos
Autor principal: Freitas, José Maria Rodrigues de (author)
Formato: masterThesis
Idioma:eng
Publicado em: 2021
Assuntos:
Texto completo:http://hdl.handle.net/10400.14/35033
País:Portugal
Oai:oai:repositorio.ucp.pt:10400.14/35033