The power of data : how can customer metrics predict desired intermediaries

The world has been shaping itself for a digital overhaul, forcing many industries to radically adapt and find new and innovative procedures. In the health insurance industry, this transformation has pushed companies to expand from their traditional salesperson methods to more sophisticated online ne...

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Bibliographic Details
Main Author: Freitas, José Maria Rodrigues de (author)
Format: masterThesis
Language:eng
Published: 2021
Subjects:
Health insurance industry
Intermediaries
Machine learning
Customer satisfaction
Predictive analysis
Service-network
Indústria de seguros de saúde
Intermediários
Satisfação do cliente
Análise preditiva
Rede de serviços
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/10400.14/35033
Country:Portugal
Oai:oai:repositorio.ucp.pt:10400.14/35033

Internet

http://hdl.handle.net/10400.14/35033

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