The case of TUI : sailing into a bright future or sinking like Thomas Cook?

In the rapidly changing environment of the tourism industry, it becomes crucial for its players to adapt to exogenous factors in order to stay competitive and profitable in the long run. As an increasing number of tourists were individually booking their holidays through online booking portals, the...

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Bibliographic Details
Main Author: Schäfer, Jana Christina (author)
Format: masterThesis
Language:eng
Published: 2020
Subjects:
Exogenous shocks
Dynamic capabilities
Strategic change
Corporate strategy
Vertical integration
Tourism industry
TUI
Choques exógenos
Mudança estratégica
Estratégia corporativa
Integração vertical
Indústria do turismo
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/10400.14/31190
Country:Portugal
Oai:oai:repositorio.ucp.pt:10400.14/31190

Internet

http://hdl.handle.net/10400.14/31190

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