Nike-s self-evident supremacy within rising competition. how to grow stronger in a post-endemic environment

The purpose of this paper is to enlighten its readers on whether Nike will be able to maintain its leading position in the footwear and apparel markets. During the uncertain times we are living, it will be explored what Nike’s future strategies and expected outcomes are, that could allow it to prosp...

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Bibliographic Details
Main Author: Viana, Alexandra Leonor De Vasconcelos e (author)
Format: masterThesis
Language:eng
Published: 2022
Subjects:
Online Access:http://hdl.handle.net/10362/142228
Country:Portugal
Oai:oai:run.unl.pt:10362/142228