Nike-s self-evident supremacy within rising competition. how to grow stronger in a post-endemic environment

The purpose of this paper is to enlighten its readers on whether Nike will be able to maintain its leading position in the footwear and apparel markets. During the uncertain times we are living, it will be explored what Nike’s future strategies and expected outcomes are, that could allow it to prosp...

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Detalhes bibliográficos
Autor principal: Viana, Alexandra Leonor De Vasconcelos e (author)
Formato: masterThesis
Idioma:eng
Publicado em: 2022
Assuntos:
Texto completo:http://hdl.handle.net/10362/142228
País:Portugal
Oai:oai:run.unl.pt:10362/142228