On the road to the world’s most powerful eSports brand: A case study of ESL gaming

With this pedagogical case study, the company ESL Gaming, which is one of the few companies that have recognized the potential of the nowadays thriving eSports sector at early stage, is examined. Aiming to become the world’s most powerful eSports brand, the enterprise focuses on extending their stro...

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Bibliographic Details
Main Author: Kirchfeld, Carolin Katharina (author)
Format: masterThesis
Language:eng
Published: 2020
Subjects:
eSports
Relationship marketing
Customer engagement
Customer retention
Marketing relacional
Compromisso com o cliente
Retenção do cliente
Online Access:http://hdl.handle.net/10071/20783
Country:Portugal
Oai:oai:repositorio.iscte-iul.pt:10071/20783

Internet

http://hdl.handle.net/10071/20783

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