Fashion brands communicating and interacting in Instagram: a netnography approach
The study aims to analyze and compare how fashion brands of different categorization communicate in Instagram. Six global brands (Zara, H&M, Prada, Gucci, Nike, and Adidas) are chosen to be analyzed due to their different type/category of brands and their worldwide recognition. Netnography conce...
| Autor principal: | |
|---|---|
| Outros Autores: | , |
| Formato: | conferenceObject |
| Idioma: | eng |
| Publicado em: |
2018
|
| Assuntos: | |
| Texto completo: | https://ciencia.iscte-iul.pt/id/ci-pub-49555 |
| País: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/16601 |