The internationalization case of Yunit consulting, Lda.: in-depth country analysis - Germany

Yunit Consulting is a Portuguese management consulting company wishing to expand its business. This report, being part of an extensive internationalization plan, aims at evaluating the attractiveness of Germany, one of the identified potential target markets. As such, the country is thoroughly asses...

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Detalhes bibliográficos
Autor principal: Santos, Pedro Afonso Jesus dos (author)
Formato: masterThesis
Idioma:eng
Publicado em: 2022
Assuntos:
Internationalization
Market selection
Entry strategy
Strategic analysis
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Texto completo:http://hdl.handle.net/10362/139344
País:Portugal
Oai:oai:run.unl.pt:10362/139344

Texto Completo

http://hdl.handle.net/10362/139344

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