The internationalization case of Yunit consulting, Lda.: in-depth country analysis - Germany

Yunit Consulting is a Portuguese management consulting company wishing to expand its business. This report, being part of an extensive internationalization plan, aims at evaluating the attractiveness of Germany, one of the identified potential target markets. As such, the country is thoroughly asses...

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Bibliographic Details
Main Author: Santos, Pedro Afonso Jesus dos (author)
Format: masterThesis
Language:eng
Published: 2022
Subjects:
Internationalization
Market selection
Entry strategy
Strategic analysis
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/10362/139344
Country:Portugal
Oai:oai:run.unl.pt:10362/139344

Internet

http://hdl.handle.net/10362/139344

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