Understanding online impulsive buying behavior: In the fashion industry
The study of impulsive buying has attracted the attention of researchers for over 70 years. However, there are few studies on the influential elements of impulsive online buying. Thus, this study seeks to fill this gap and explore the influence of the COVID-19 pandemic on impulsive online buying, wh...
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| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2022
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| Texto completo: | http://hdl.handle.net/10400.26/38592 |
| País: | Portugal |
| Oai: | oai:comum.rcaap.pt:10400.26/38592 |