How cruelty-free logos impact brand image : the moderating effect of consumer attitudes and consumer knowledge
We live in the era of the conscious consumer, where people are more than ever, deliberating their choices before they make a purchase. They care for a healthy lifestyle and the good of the environment, but are they already considering the benefits of choosing cruelty-free products? With the potentia...
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| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2022
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| Texto completo: | http://hdl.handle.net/10400.14/38345 |
| País: | Portugal |
| Oai: | oai:repositorio.ucp.pt:10400.14/38345 |