Market study at Unibanco : the relationship of millennials with loyalty programs
Financial institutions such as Unibanco tend to enter the client's life at a later period, therefore no relationship has been established prior to client engagement. Credit is frequently required at a point in life when a person already has a relationship with a bank because of other financial...
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| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2021
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| Texto completo: | http://hdl.handle.net/10400.14/35727 |
| País: | Portugal |
| Oai: | oai:repositorio.ucp.pt:10400.14/35727 |