Market study at Unibanco : the relationship of millennials with loyalty programs

Financial institutions such as Unibanco tend to enter the client's life at a later period, therefore no relationship has been established prior to client engagement. Credit is frequently required at a point in life when a person already has a relationship with a bank because of other financial...

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Bibliographic Details
Main Author: Rampazzo, Riccardo Afonso Dias (author)
Format: masterThesis
Language:eng
Published: 2021
Subjects:
Credit cards
Customer loyalty
Loyalty programs
Millennials
Cartões de crédito
Fidelização de clientes
Programas de fidelização
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/10400.14/35727
Country:Portugal
Oai:oai:repositorio.ucp.pt:10400.14/35727

Internet

http://hdl.handle.net/10400.14/35727

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