The Influence of Personal Factors, Interpersonal Factors, and Conspicuous Consumption on Consumers’ Purchase Intentions on Luxury Brand.

Dissertação de Mestrado em Marketing apresentada à Faculdade de Economia

Bibliographic Details
Main Author: Wang, Xuheng (author)
Format: masterThesis
Language:eng
Published: 2019
Subjects:
Hedonismo
Consumo Conspícuo
Atitude em relação a bens de luxo
Intenção de Compra
Hedonism
Conspicuous Consumption
Attitude towards luxury goods
Purchase Intention
Online Access:http://hdl.handle.net/10316/89968
Country:Portugal
Oai:oai:estudogeral.sib.uc.pt:10316/89968

Internet

http://hdl.handle.net/10316/89968

Similar Items