New challenges in the artisanal ice cream market : the marketing strategy to enhance Artisani’s Brand Awareness
This study aims to find a suitable solution to Artisani’s real-life challenge regarding the lack of brand awareness, theoretically and practically addressing subjects like consumer behavior, brand knowledge, positioning and promotion. Artisani is a Portuguese company, operating in the artisanal ice...
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| Format: | masterThesis |
| Language: | eng |
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2017
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| Online Access: | http://hdl.handle.net/10400.14/22676 |
| Country: | Portugal |
| Oai: | oai:repositorio.ucp.pt:10400.14/22676 |