Pestana Group new challenge : the marketing effect of Pestana CR7 Hotels
The hotel industry has grown a lot in recent years, and this growth is likely to continue in the future. For a hotel to be competitive in an saturated market, it is necessary to develop strategies to attract the customers while maintaining the standards of quality and excellence. So, a "lifesty...
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| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2018
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| Texto completo: | http://hdl.handle.net/10400.14/22025 |
| País: | Portugal |
| Oai: | oai:repositorio.ucp.pt:10400.14/22025 |