Pestana Group new challenge : the marketing effect of Pestana CR7 Hotels

The hotel industry has grown a lot in recent years, and this growth is likely to continue in the future. For a hotel to be competitive in an saturated market, it is necessary to develop strategies to attract the customers while maintaining the standards of quality and excellence. So, a "lifesty...

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Bibliographic Details
Main Author: Marques, Patrícia Várzea Segurado (author)
Format: masterThesis
Language:eng
Published: 2018
Subjects:
Millennials
Hotel
Celebrity endorser
Innovative
Lifestyle
Brand extension
Positioning
Pestana
Cristiano Ronaldo
Embaixador
Inovador
Extensão da marca
Posicionamento
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/10400.14/22025
Country:Portugal
Oai:oai:repositorio.ucp.pt:10400.14/22025

Internet

http://hdl.handle.net/10400.14/22025

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