Empathy and solidarity: communication strategies of Ceará fashion brands in Instagram in times of pandemic

From the first time that COVID-19 was mentioned up until the establishment of a nearly global lockdown there was not much time lapsed. A sanitary crisis that immediately impacted the economy, changing the way to conduct businesses and forcing companies to adapt to a new reality that now relied massi...

ver descrição completa

Detalhes bibliográficos
Autor principal: Albuquerque, Ticiana (author)
Outros Autores: Freitas, Silvia Helena Belmino (author)
Formato: article
Idioma:por
Publicado em: 2020
Assuntos:
Texto completo:https://www.revistacomunicando.sopcom.pt/index.php/comunicando/article/view/44
País:Portugal
Oai:oai:revistacomunicando.sopcom.pt:article/44