In-company project: An integrated communication plan to increase the usage of the e-floater sharing service in Lisbon

This Master’s project is an in-company project about the micro mobility company Floatility that offers an electric micro scooter sharing service with its three-wheeled e-floater. The company figured out that most its e-floater trips were conducted by users who did three or more trips. In order to ad...

Full description

Bibliographic Details
Main Author: Hofrichter, Jannick (author)
Format: masterThesis
Language:eng
Published: 2020
Subjects:
Online Access:http://hdl.handle.net/10071/19880
Country:Portugal
Oai:oai:repositorio.iscte-iul.pt:10071/19880