Consumer engagement on facebook brand page: the multiplier effect of comments
Driving consumer engagement in Facebook brand pages has been a key concern amongbrand managers. This research aims to demonstrate whereas comments on posts can have positive or negative impact on consumer engagement
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| Format: | conferenceObject |
| Language: | eng |
| Published: |
2017
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| Online Access: | http://hdl.handle.net/10400.21/7733 |
| Country: | Portugal |
| Oai: | oai:repositorio.ipl.pt:10400.21/7733 |
| Summary: | Driving consumer engagement in Facebook brand pages has been a key concern amongbrand managers. This research aims to demonstrate whereas comments on posts can have positive or negative impact on consumer engagement |
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