The effects of website design elements on the customer experience in fast-fashion online shopping
In an era in which online shopping is becoming increasingly important, companies’ success depends on the ability to include website design elements on products’ webpages to evoke effective customer experiences. These elements provide not only information but also entertainment, mimic sensory experie...
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| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2021
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| Texto completo: | http://hdl.handle.net/10400.14/34724 |
| País: | Portugal |
| Oai: | oai:repositorio.ucp.pt:10400.14/34724 |