The use of co-creation in camping and its relationship with customer engagement

The consumption of tourism and hospitality experiences has increased over the past decade. Nowadays, with the advancements in technology, aligned with more demanded and empowered customers, hospitality environments are more competitive than ever. Managers seek to provide unique customer experiences...

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Detalhes bibliográficos
Autor principal: Teixeira, Raquel Pontes Ahrens (author)
Formato: masterThesis
Idioma:eng
Publicado em: 2021
Assuntos:
Texto completo:http://hdl.handle.net/10071/21912
País:Portugal
Oai:oai:repositorio.iscte-iul.pt:10071/21912