The use of co-creation in camping and its relationship with customer engagement

The consumption of tourism and hospitality experiences has increased over the past decade. Nowadays, with the advancements in technology, aligned with more demanded and empowered customers, hospitality environments are more competitive than ever. Managers seek to provide unique customer experiences...

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Bibliographic Details
Main Author: Teixeira, Raquel Pontes Ahrens (author)
Format: masterThesis
Language:eng
Published: 2021
Subjects:
Online Access:http://hdl.handle.net/10071/21912
Country:Portugal
Oai:oai:repositorio.iscte-iul.pt:10071/21912