COVID-19: The catalyst for digital transformation in the hospitality industry?
Until the outbreak of COVID-19, digital transformation was not on many hotels' strategic plan, despite its efficiency-related benefits for saving time, creating better customer experiences, increasing revenue, and supporting decision-making. However, like in many other industries, the COVID-19...
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| Format: | article |
| Language: | eng |
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2021
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| Online Access: | https://tmstudies.net/index.php/ectms/article/view/1496 |
| Country: | Portugal |
| Oai: | oai:ojs.pkp.sfu.ca:article/1496 |