Margins and market shares : pharmacy incentives for generic substitution
We study the impact of product margins on pharmacies’ incentive to promote generics instead of brand-names. First, we construct a theoretical model where pharmacies can persuade patients with a brand-name prescription to purchase a generic version instead. We show that pharmacies’ substitution incen...
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| Other Authors: | , |
| Format: | article |
| Language: | eng |
| Published: |
2013
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| Subjects: | |
| Online Access: | http://hdl.handle.net/1822/25144 |
| Country: | Portugal |
| Oai: | oai:repositorium.sdum.uminho.pt:1822/25144 |