Autonomous driving and its disruptive effects on business model innovation of German OEMS
This thesis investigates the effects of the autonomous driving technology’s disruptive character on the BMW brand’s business model. Autonomous driving is considered one of the most impactful innovations in terms of disrupting end-consumers’ lives as well as car manufacturers’ business models. To sug...
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| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2019
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| Texto completo: | http://hdl.handle.net/10362/52269 |
| País: | Portugal |
| Oai: | oai:run.unl.pt:10362/52269 |