Understanding the millennials’ customer experience in hospitality throughout the customer journey
The importance of experiences as a way of gaining competitive advantage highlighted the need to study them especially in the hospitality and tourism sector, as an area with specific characteristics that make these experiences difficult to predict. In particular, the experiences of millennials are of...
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| Format: | masterThesis |
| Language: | eng |
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2023
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| Online Access: | http://hdl.handle.net/10071/26606 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/26606 |