A metacognitive decision making based-framework for bank customer loyalty measurement and management
Bank customer loyalty is becoming a priority concern for banking institutions, as a means of gradually increasing complementary margins and eliminating the lack of liquidity caused by the current economic climate. Following a top down process, this focus culminates at the branch level, where banks’...
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| Other Authors: | , , |
| Format: | article |
| Language: | eng |
| Published: |
2020
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10400.15/2972 |
| Country: | Portugal |
| Oai: | oai:repositorio.ipsantarem.pt:10400.15/2972 |