The effect of user-generated content on tourist behavior: the mediating role of destination image
The importance of the Internet on the image formation process has been widely recognised by both academic and practitioners. Despite the increasing use of user-generated electronic content as an information source for tourists, its influence on destination image formation is not yet fully understood...
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| Other Authors: | , |
| Format: | article |
| Language: | eng |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://scielo.pt/scielo.php?script=sci_arttext&pid=S2182-84582014000300019 |
| Country: | Portugal |
| Oai: | oai:scielo:S2182-84582014000300019 |