Strategic talent management: the impact of employer branding on the affective commitment of employees

In a globalization context, underlined by the speed of technological transformation and increasingly competitive markets, the perspective of human capital, as an asset of strategic importance, stands out in differentiating human resource practices. Under this reality, the employer branding (EB) conc...

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Detalhes bibliográficos
Autor principal: Alves, P. (author)
Outros Autores: Santos, V. (author), Reis, I. P. Dos (author), Martinho, F. (author), Martinho, D. (author), Sampaio, M. C. (author), Sousa, M. (author), Au-Yong-Oliveira, M. (author)
Formato: article
Idioma:eng
Publicado em: 2021
Assuntos:
Texto completo:http://hdl.handle.net/10071/21524
País:Portugal
Oai:oai:repositorio.iscte-iul.pt:10071/21524