Strategic talent management: the impact of employer branding on the affective commitment of employees

In a globalization context, underlined by the speed of technological transformation and increasingly competitive markets, the perspective of human capital, as an asset of strategic importance, stands out in differentiating human resource practices. Under this reality, the employer branding (EB) conc...

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Bibliographic Details
Main Author: Alves, P. (author)
Other Authors: Santos, V. (author), Reis, I. P. Dos (author), Martinho, F. (author), Martinho, D. (author), Sampaio, M. C. (author), Sousa, M. (author), Au-Yong-Oliveira, M. (author)
Format: article
Language:eng
Published: 2021
Subjects:
Employer branding
Affective commitment
Talent management
Strategy
Personal marketing
Online Access:http://hdl.handle.net/10071/21524
Country:Portugal
Oai:oai:repositorio.iscte-iul.pt:10071/21524

Internet

http://hdl.handle.net/10071/21524

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