How a CRM tool can contribute to a better business performance: the case of a shipping company

Globalization is revolutionizing our way of living and the way business companies work. Technology is the reason for it, because it provides solutions that help the workers perform more effectively and efficiently and that allow for better execution. The development of relationships with the custome...

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Bibliographic Details
Main Author: Fróis, Joana (author)
Other Authors: Pereira, Maria Teresa Ribeiro (author), Ferreira, Fernanda A. (author)
Format: conferenceObject
Language:eng
Published: 2018
Subjects:
Online Access:http://hdl.handle.net/10400.22/11728
Country:Portugal
Oai:oai:recipp.ipp.pt:10400.22/11728