How a CRM tool can contribute to a better business performance: the case of a shipping company

Globalization is revolutionizing our way of living and the way business companies work. Technology is the reason for it, because it provides solutions that help the workers perform more effectively and efficiently and that allow for better execution. The development of relationships with the custome...

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Detalhes bibliográficos
Autor principal: Fróis, Joana (author)
Outros Autores: Pereira, Maria Teresa Ribeiro (author), Ferreira, Fernanda A. (author)
Formato: conferenceObject
Idioma:eng
Publicado em: 2018
Assuntos:
Texto completo:http://hdl.handle.net/10400.22/11728
País:Portugal
Oai:oai:recipp.ipp.pt:10400.22/11728