Adidas acquires Under Armour : a new era in Sporting Goods

What would happen to the Sporting Goods Industry if the largest sportswear manufacturer in Europe and second largest in the world decided to buy one of the fastest growing companies, with a very strong presence in the USA? The aim for this dissertation is to correctly evaluate the pricing for both A...

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Detalhes bibliográficos
Autor principal: Nunes, Vítor Hugo Silva (author)
Formato: masterThesis
Idioma:eng
Publicado em: 2018
Assuntos:
Sporting Goods Industry
Sportswear manufacturer
Adidas AG
Under Armour Inc.
Nike
North America
Synergies
Dominate
Indústria de artigos desportivos
América do Norte
Sinergias
Dominar
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Texto completo:http://hdl.handle.net/10400.14/25459
País:Portugal
Oai:oai:repositorio.ucp.pt:10400.14/25459

Texto Completo

http://hdl.handle.net/10400.14/25459

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