Os influenciadores digitais e a compra online dos seus seguidores

Due to the permanent development of information and communication technologies (ICT) and the evolution of the internet, we witness constant developments on a daily basis. As a result, thanks to these developments, platforms such as social networks and e- Commerce have started to gain more visibility...

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Bibliographic Details
Main Author: Carvalho, Rui dos Santos (author)
Format: masterThesis
Language:por
Published: 2022
Subjects:
Internet
Redes sociais
eWOM
e-Commerce
Influenciadores digitais
Intenção de compra
Portugal
Social networks
Digital influencers
Purchase intention
Gestão
Online Access:http://hdl.handle.net/10400.22/19652
Country:Portugal
Oai:oai:recipp.ipp.pt:10400.22/19652

Internet

http://hdl.handle.net/10400.22/19652

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