Internationalize? Why? - Motivations of Portuguese firms

Business internationalization has become in recent decades, more than a requirement, a strategy of many firms, regardless their size or age. Besides trying to reach new markets and new clients, internationalization has turned into a strategy of the organization itself, far beyond its need to survive...

ver descrição completa

Detalhes bibliográficos
Autor principal: Lobo, Carla Azevedo (author)
Outros Autores: Maldonado, Isabel (author), Santos-Pereira, Carla (author), Durão, Natércia (author), Pacheco, Luís Miguel (author)
Formato: conferenceObject
Idioma:eng
Publicado em: 2020
Assuntos:
Texto completo:http://hdl.handle.net/11328/3277
País:Portugal
Oai:oai:repositorio.uportu.pt:11328/3277