Emotions as proximal causes of word of mouth: a nonlinear approach
Service research tends to operationalize word of mouth (WOM) behavior as one of the many responses to service satisfaction. In this sense, little is known about its antecedents or moderators. The objective of this study was to investigate the role of customers’ emotions during service experiences on...
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | article |
| Language: | eng |
| Published: |
2018
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10071/16779 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/16779 |