A Genetic Algorithm Approach for the TV Self-Promotion Assignment Problem

We report on the development of a Genetic Algorithm (GA), which has been integrated into a Decision Support System to plan the best assignment of the weekly self-promotion space for a TV station. The problem addressed consists on deciding which shows to advertise and when such that the number of vie...

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Bibliographic Details
Main Author: Paulo A. Pereira (author)
Other Authors: Fernando A.C.C. Fontes (author), Dalila B.M.M. Fontes (author)
Format: book
Language:eng
Published: 2009
Subjects:
Online Access:https://hdl.handle.net/10216/70387
Country:Portugal
Oai:oai:repositorio-aberto.up.pt:10216/70387