Consumer engagement with football brands on Facebook
The growth of social media has forced brands to adapt the scope of their activities in terms of brand management, consumer engagement and customer communications. Football brands have recently started to understand the relevance of social media as a tool for exploiting the enormous potential they po...
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| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2021
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| Texto completo: | http://hdl.handle.net/10400.14/36133 |
| País: | Portugal |
| Oai: | oai:repositorio.ucp.pt:10400.14/36133 |